Ownership mindset. Meticulous management.

Ask our clients and partners what they love most about working with Wilder and they’ll tell you: we think like owners. That’s because we are owners. Since we often invest alongside our institutional partners, we understand all the complexities, see all the opportunities, and pay attention to all the details in the day-to-day operations and long-term vision of each property.

What we do:
Our Approach

Our process is unique. We believe intense collaboration between our disciplines is the most efficient way to get things done. Our interdisciplinary teams work collaboratively to craft custom strategies for each environment. This unified approach combining market insight, development expertise and effective merchandising is invaluable to our partners.

Property Onboarding

Leasing & Merchandising

Through dedicated market research and trade area due diligence, Wilder works to create customized merchandising plans for each center.

Then, using our extensive contacts with national and regional tenants, as well as local tenants within each trade area, the Wilder leasing team implements the plan in a way that maximizes potential profitability and creates value.

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Property Management

Wilder’s proactive, hands-on approach to property management ensures the continued success of each shopping center.

The Company uses a team approach to devise a management plan that combines technical abilities, on-site relationship building, and a complete understanding of retail real estate to preserve and enhance an asset’s value.

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Property Marketing

In today’s competitive environment, Wilder firmly believes that implementing a strategically developed marketing plan combining on-site experiences with social, digital, and traditional media greatly improves the position of each center.

The Company tailors individual marketing programs to set our centers apart from their competition, develop market share, support retailers’ sales, and ultimately increase the asset’s value.

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Analytics

As retail continues to evolve, Wilder understands the critical importance of quantitative analysis to bolster the decision-making process at all ends of the spectrum- whether by the tenant or the investor.

We leverage big data to track our properties’ competitive position in their respective markets, understand where our marketing efforts can increase shopper penetration, and quantify opportunities for tenants in our centers.

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Development

From design, planning, and permitting to construction management and tenant coordination, Wilder manages the development process to create vibrant shopping places and compelling tenant spaces to generate lasting value and exceed the expectations of customers, retailers, and investors.

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Construction Management

Whether navigating a complex site or ensuring that a tenant executes their buildout on schedule and according to plan, Wilder’s team ensures that the entire construction process runs smoothly, from initial planning to final sign offs. The team is acutely aware of the many stakeholders in every buildout or new endeavor and is staffed with experts prepared to monitor and negotiate with contractors and subcontractors throughout the process.

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Investment

As operators, we believe it is critically important to not only think like owners, but to be willing to invest in our properties where our expertise will guide the creation of new value. We believe deeply in our platform’s execution capabilities. Wilder co-invests with their institutional partners in over 50% of the properties currently under management.

We are actively seeking new opportunities to invest as well. Our acquisitions team is constantly tracking deal activity up and down the East Coast, collaborating with our strategy team to present the best opportunities to our partners.

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The Wilder Way

Leasing &
Merchandising

Property
Management

Property
Marketing

Analytics

Development

Construction
Management

Investment

The Wilder Way

Value Realization