Ulta Beauty adds premier beauty services to busy Southern New England Shopping Center

Published: June 26, 2019

The largest beauty retailer in the United States, Ulta Beauty, is set to open a new 11,000s.f. store at popular Marketplace at Hamden, Connecticut July, 2019. 

Boston, MA (June 25, 2019) —The Wilder Companies is pleased to announce the addition of Ulta Beauty to Marketplace at Hamden as of July, 2019, adding the premier beauty retailer destination to this well anchored, open-air shopping center.  Ulta  will occupy  11,158 square feet of space between Staples and Old Navy and will boast more than 25,000 products from approximately 500 beauty brands across all categories and price points.

Ulta Beauty prides itself on offering personalized shopping and salon services, all in an energetic and engaging atmosphere. Since opening its first store in 1990, Ulta Beauty has grown to become the largest U.S. beauty retailer and the principal beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services.  

 “With Ulta Beauty being a trailblazer in the modern beauty market, we are delighted to add this service sector to the Marketplace at Hamden” said Maria Salvatore, Leasing Representative, The Wilder Companies.  “Their presence will broaden the diversity of services available to the community at this center, aimed to meet all convenience needs in one easily accessible location.”   

Marketplace at Hamden is a 235,600 square foot, open-air shopping center featuring one of the highest volume Stop & Shop locations in New England. It also features T.J. Maxx, Staples, Old Navy, and popular specialty shops including Petco, Orangetheory Fitness, and TGI Fridays. The town of Hamden is an affluent community that is part of the Greater New Haven trade area. 

Marketplace is located on Route 10, a major Hamden to New Haven route, and just four miles from Downtown New Haven (Connecticut’s second largest city).  It is well located in an area known as the “Magic Mile” for its critical mass of shopping centers and major retail stores. Additionally, the high concentration of major colleges, universities, and healthcare facilities in this vicinity are generating area population growth and offers economic stability. 


The Wilder Companies is a Boston-based real estate development, management, and leasing firm specializing in the positioning of retail properties. Privately held and owner managed, Wilder’s mission has been and continues to be to create vibrant shopping places that meet and exceed the expectations of our customers, retailers, and investors. 

From lifestyle centers, urban properties, and community centers to mixed-use developments and super-regional malls, Wilder has developed, managed, and leased over 20 million square feet of retail properties throughout the United States and Puerto Rico. The Company continues to have a diverse portfolio of properties throughout the East Coast including Garden City Center in Cranston, RI and Wayside in Greater Boston.