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ARSENAL YARDS APPOINTS MARKETING DIRECTOR JESSICA REED

Published: October 24, 2019

Watertown’s Newest Mixed-Used Development Continues Building Senior Team

Boston, Massachusetts, October 28, 2019 – Arsenal Yards is pleased to announce Jessica Reed as the Marketing Director for the new mixed-used development in Watertown from Boylston Properties and Wilder. With over one million sq. of retail, dining, entertainment, fitness, life science lab spaces and contemporary apartments, Reed will help coordinate onsite marketing for Greater Boston’s next great neighborhood. Reed’s responsibilities will include executing strategic, multi-phased retail marketing programs including advertising and public relations campaigns, community and tenant communications and supporting Arsenal Yards leasing leads. 

Bringing over five years of commercial real estate experience in the Greater Boston market, Reed was previously the Assistant General Manager of Legacy Place in Dedham, overseeing the 781,000 sq. ft. open-air shopping and dining destination’s marketing and communication programs. She was responsible for collaborating with multiple teams to support annual marketing objectives including liaising between advertising, social media and public relation agencies to develop, execute and track multi-media campaigns, and overseeing branding, messaging, retailer communications and budget management. 

“With her outstanding commercial real estate experience, Jessica is a perfect fit for Arsenal Yards as we are just weeks away from Phase 1 store openings,” said Allyson Reed, General Manager of Arsenal Yards. “Having worked closely with the local and tenant communities at Legacy Place, Jessica’s industry insight will be an incredible asset.  We look forward to her expertise in communicating the fresh energy and innovation we are cultivating at Arsenal Yards as one of Boston’s newest destinations for unique experiences.”

Reed received a Bachelor of Science in Marketing from Roger Williams University in Bristol, Rhode Island. 

For more information about Arsenal Yards, visit www.arsenalyards.com.

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ABOUT ARSENAL YARDS

Along the Charles River, in the heart of East End Watertown, Greater Boston’s next great neighborhood is emerging. With Phase 1 retail openings set for this Fall, by 2021 Arsenal Yards will be a thriving new neighborhood with over 50 curated shops, eateries, fitness, and entertainment venues including the Majestic Cinemas, Shake Shack, The Gallows, and Roche Bros. The more than one million square foot mixed-use development also includes state-of-the-art life science lab space, 300 contemporary apartments, and a 146-room Hampton Inn & Suites by Hilton. Merging the best of community, culture, and lifestyle into a uniquely ideal place to live, work, and play, Arsenal Yards’ original mural art installations are adding to the urban vibe along with enhanced outdoor and green space for social and community gatherings. Arsenal Yards is a co-development of Boylston Properties and Wilder. For more information visit www.arsenalyards.com  

ABOUT BOYLSTON PROPERTIES 

Boylston Properties is a Boston-based real estate developer of mixed-use places including retail, residential, hotel, corporate, and lab buildings. With four decades of experience and a contemporary vision, their distinctive projects have become part of Greater Boston’s new urban landscape. For more information, please visit www.boylstonproperties.com.

ABOUT WILDER 

Wilder is a Boston-based real estate development, management, and leasing firm specializing in the positioning of retail properties. Privately held and owner managed, Wilder’s mission has been and continues to be to create vibrant shopping places that meet and exceed the expectations of customers, retailers, and investors. From lifestyle centers, urban properties, and community centers to mixed-use developments and super-regional malls, Wilder has developed, managed, and leased more than 20 million square feet of retail properties throughout the United States and Puerto Rico. The company continues to have a diverse portfolio of properties throughout the East Coast. For more information, please visit www.wilderco.com.

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