Company News

Oak Furnitureland Opens First US Retail Location at Wayside in Burlington, MA

Published: January 30, 2019

BOSTON (January 30, 2019)—Wilder, the national retail real estate development, management and leasing firm, is pleased to announce that Oak Furnitureland, the UK’s largest retailer of solid hardwood furniture, has opened its first US store at Wayside in Burlington, Massachusetts.

In choosing a location for its first US retail store, Oak Furnitureland leaders selected Greater Boston, in part, due to the demonstrated popularity of the brand online in Massachusetts.

Wayside was selected for its proximity to Boston, high foot traffic, and complementary retailers. In focus groups, the UK company offered customers three locations around the region, and the Burlington location earned over 75 percent of the vote in each group.

By cutting out the middleman, Oak Furnitureland is able to offer authentic hardwood furniture at affordable prices while maintaining credible timber sourcing.

Covering 16,465 square feet, the store will feature an airy, spacious layout marked by cohesive room-sets. The store will showcase the brand’s distinctive hardwood furniture made from 100 percent solid hardwood – never particle board or veneer. With the retail store, customers can now examine the furniture firsthand, noting that even hidden elements like backs and bases are made from solid hardwood.

“Our customers overwhelmingly chose Burlington, MA for the first US store and Wayside is the perfect fit for our brand,” said Alex Fisher, chief executive office at Oak Furnitureland. “With its easy accessibility and high quality of service it was an easy choice.”

“Oak Furnitureland started in the UK in 2006 and began offering online furniture sales to the US market in 2016 so this is a positive next step in their strategic expansion,” said Deb Di Meo. Vice President, Leasing at Wilder. “With 100 showrooms across the UK we are thrilled to work with Oak Furnitureland to open their first stateside brick and mortar location. Now, along with our already popular mix of restaurants, fashion tenants, and more, Wayside is home to three iconic furniture stores to serve our Boston area shopper.”

About Wayside Located off Exit 33A of Route 128/I-95 in Burlington, MA, Wayside hs 30 shops, services, and eateries including L.L. Bean, West Elm, Eileen Fisher Company Store, Ethan Allen, Seasons 52, and The Capital Grille. www.shopwayside.com

About Wilder Wilder is a Boston-based real estate development, management and leasing firm specializing in the positioning of retail properties. Privately held and owner-managed, Wilder’s mission continues to be to create vibrant shopping places that meet and exceed the expectations of customers, retailers and investors. From lifestyle centers and urban properties to community centers and mixed-use developments, Wilder has developed, managed and leased over 20 million square feet of retail properties throughout the United States and Puerto Rico. The Company continues to have a diverse portfolio of properties throughout the East Coast including Greater Boston’s Arsenal Yards, Garden City Center in Rhode Island, and Silver Spring Square in Pennsylvania. www.wilderco.com

About Oak Furnitureland Founded in 2006 in the UK, and online in the USA in 2016, Oak Furnitureland specializes in the highest quality 100 percent solid hardwood furniture and stylish sofas at affordable prices. The company recently opened its first US showroom in Burlington, MA in January 2019. Visit us at www.oakfurnitureland.com and at Wayside, 6 Wayside Road Burlington, MA.

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