FOR IMMEDIATE RELEASE

Rochester Crossing
Opening its Doors

Store debuts begin October 3, 2007

Boston (September 18, 2007) – Rochester, New Hampshire’s newest shopping complex, Rochester Crossing, is coming to life. The 304,500- square foot retail center will open its doors to Seacoast area shoppers on October 3 beginning with Kohl’s and Starbucks. Several stores will follow in the next ten days including Famous Footwear, maurices, and Fashion Bug. Lowe’s is planning to open in mid-November.

When completed, Rochester Crossing will welcome more than 20 new businesses to the growing New Hampshire/Maine trade area.

The 69,000 square foot Kohl’s will be New Hampshire‘s first of their newly enhanced design and layout. An inviting exterior welcomes customers with outdoor seating and music. Glass storefront entrances with showcase windows display the latest Kohl's fashions and automatic doors allow for hands-free entry into each store. Interior amenities now include an expanded Juniors' department, spacious fitting rooms with lounge areas, updated restrooms, and redesigned customer service and checkout stations.

Another first, Rochester’s first Starbucks, will feature both a convenient drive-thru and outdoor patio seating.

The 50 acre, $35 million dollar development was acquired by The Wilder Companies with their purchase of The Flatley Company’s retail portfolio this past May, 2007. The center, originally known as Rochester Shoppes, was recently renamed Rochester Crossing. It is located on Washington Road at Route 202, just off the Spaulding Turnpike’s recently improved Exit 13. A companion center, Rochester Crossing East is planned for development in 2008.

Andrew T. LaGrega, a Wilder Companies principal said, “It is always exciting to open a new shopping center. Rochester Crossing is especially so because the center brings new, unduplicated retailers to the city of Rochester. This makes it more convenient than ever for area residents to keep their shopping local, and for our Maine customers to take advantage of New Hampshire’s tax-free shopping.”

Said Karen Pollard, Rochester's Economic Development Director, "The residents and staff of the city of Rochester have eagerly watched the progress of this project since its announcement in July 2005. The investment in our community has resulted in an exciting, high-quality center that will be a catalyst for further economic development and business diversity."

Based in Boston, The Wilder Companies specialize in the development and positioning of retail properties. Wilder has over 35 years experience in merchandising specialty centers, street retail, mixed-use properties and regional malls. The company’s current portfolio consists 45 properties nationwide with an additional four million square feet under development including The Loop, a one million sf + development of retail, residential and office space at Routes 9 and 20 in Northborough, MA and The Rialto, a 350,000 sf luxury, mixed-use development in Orlando, FL.

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